Innovation and Research
Business Models and Approaches
CentralNic had developed a registrar-lead sales model long before the Shared Registry System (SRS) was introduced in the generic TLD marketplace. By the time the registry-registrar model was established in 1999, CentralNic already had a network of hundreds of registrars in the UK, Europe and North America. Today, that number is in the thousands.
CentralNic Firsts
- CentralNic was the first company to develop a private sub-domain registry - inspired by Internet pioneer Jon Postel, CentralNic was the first company to offer domain name registrations within the existing TLD infrastructure. This is a model that has subsequently been adopted by a large number of other organisations, but CentralNic remains the market leader, with a portfolio of over 20 domain names.
- PersonalNetNames - CentralNic's most recent innovation is PersonalNetNames.com - the first genuinely disruptive new business model in the domain name industry in a decade. PersonalNetNames.com brings the CentralNic business model to any domain registrant, allowing the owners of short, memorable domain names to build their own registry system at internet speeds, leveraging CentralNic's infrastructure, technology and expertise.
Technology
CentralNic has developed and maintains a large suite of open source software designed to lower the barrier to entry to becoming a registrar (of CentralNic or any other registry). CentralNic provides a number of software packages for technologies such as EPP, complete with extensive documentation and support, at no cost and under open source licenses.
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